01 · Buyer
Why your last website cost $15K and took 3 months.
The agency model isn't broken. It's just expensive on purpose. Here's exactly where the money goes and what the live-build alternative looks like.
Read itThe Learn hub
Six short reads on what really changed.
What a site should cost. What it means to own your code. Where AI fits, and where it doesn't. The honest version, written for the person paying the bill. Online worldwide.
02 · Buyer
What you should actually pay for a website in 2026.
The tooling changed. The process changed. The price hasn't caught up. A plain-English breakdown of what work costs what — and why most quotes are wrong.
Read it03 · Buyer
What “owning your website” actually means.
If your site lives inside a builder, you don't own it — you rent it. Here's what real ownership looks like and why it matters when prices change.
Read it04 · Background
Vibe coding, in plain English.
Live web development with a human at the keyboard and AI doing the typing. The short version, the long version, and what you'll see in your first session.
Read it05 · Background
Where AI fits — and where it doesn't.
AI doesn't build your website. It builds it faster, with a person in the loop making every decision that matters. Here's the line between the two.
Read it06 · Background
How web design got expensive.
A brief history of why a five-page site used to mean three months and five-figure invoices — and what finally made the old model obsolete.
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